New Tropicana Essentials blends fruit, vegetables, and vitamins to provide the body with different health benefits. We were asked to help launch this new product range within the European market. Communicating the recipe, taste appeal, and health benefit to women who care about the wellbeing of their mind and body, but don't want to sacrifice taste and enjoyment.
Idea: Show women that Tropicana Essentials is more than a fruit drink. The ingredients work together inside the body, like gears, to help you function better.
We created 20” and 10" spots: