Tropicana produces gallons of orange and fruit juices each year, leaving behind a lot of peels and organic waste. Our task was to come up with ideas on how we can use those leftovers to help reduce the company's waste. Below are two ideas that were presented to client:
IDEA 1
Insight: There is a push to become more eco-conscious within the fashion industry.
Idea: During fashion week, partner with a fashion brand to launch the first ready-to-wear fruit collection by Tropicana. Donating all the proceeds to environmental initiatives.
IDEA 2
Insight: Tropicana and many of it's competitors use the 100% fruit claim.
Idea: Use the fruit by-products to produce all Tropicana bottles and cartons, making it the only brand that is 100% fruit inside and out.