Sebastian is a high-end hair product brand designed for professional stylists. Founded in the 1970s, it was considered the most innovative, trendsetting, and daring brand when it comes to hair. Today, the brand struggles to be seen the same way amongst millennials. We were briefed to build awareness for the brand and stay relevant in the minds of the new fashion forward generation. In the end, there was no budget to move forward.
IDEA: Be the first brand in the world to sell exclusive, one-of-a-kind hairstyles online.