For a long time, Canadians have been told that 5G is coming without truly understanding what that means. This has led to a lot of confusion, concern, and even some strange associations with the coronavirus. So, in order to get Canadians excited about the launch of Rogers 5G network, we created a campaign that demonstrates how 5G is going to benefit their daily lives.
Insight: 5G is not just transformative for the tech world. With experiences like, unreal download speeds, high def audio and video, AR and VR immersive gaming, multi-angle streaming, it’ll transform every Canadian’s world.
Idea: Let’s show Canadians a 5G reality they never thought possible on Canada’s Largest Network.