What is a Sneakerboot? Well it's a sneaker and boot combination. Winter footwear designed for the young, fashion-conscious sneakerhead. For the launch in Russia, our brief was to create an event or activation in Moscow that inspired our target to get outside with Nike Sneakerboots. We sold the idea below and production was put on hold due to budget.
IDEA: Inspire the target to get outside with the Nike Sneakerboot by taking on the winter elements to get them.