Meet Brad Hall. Brad is a YouTube influencer. He unboxes cool shoes in his own unique, uncool way.
To celebrate the 30th anniversary of the Jordan Brand, Foot Locker and Nike Western Europe released nine new pairs of Air Jordan sneakers throughout the month of December. But in order to reach consumers in an already saturated holiday market, we needed a new and disruptive way to showcase each product drop. Enter Brad Hall. A Jordan obsessive YouTube influencer, Brad Hall is not your typical sneakerhead. He is known in the sneaker world for his business casual style and awkward, dry humoured shoe reviews. Making him the perfect unconventional face to attract attention to our campaign. We worked in collaboration with Brad to come up with ideas for scripts, plus producing and editing the videos.