When Molson Canadian made the bold move to produce their first-ever cider, it was our task to introduce it to the Canadian market – a market where cider is rarely considered as a drink option. So how did we get cider top-of-mind for drinkers? We created a striking integrated campaign including billboards, radio spots, on-premise posters, online banners and a website. All with a strong, simple message targeted at those looking for something new.
Along with OOH, we created radio:
Engaging online experience – using 3D animation – tells the cider story:
And unique digital media space with alternating background reflects the concept of change: